The oldest tailor’s shop in London
The location is prestigious. It is the oldest male fashion shop in England, BEALE & ILMAN, which has been a veritable institution for centuries, as it is shown on its walls decorated with framed cheques from illustrious customers such as writer Charles Dickens or Napoleon III. Everything approved by the Westminster City Council. The untouchable external front window (even the Corneliani logo has been redone keeping the same style of the old one); the interiors in English Gothic revival style – in particular the old cash counter – all of them to be preserved. These are the Landlord’s requests apparently incompatible with those of customers.
The attainment of the necessary approvals by the Westminster City Council has been very challenging; in order to obtain them, a thorough report had to be submitted to the WCC, in which each design choice has been explained.
Expressing fashion beyond fashion
Mr Corneliani asks us to express the maximum elegance of its Italian brand and to reconcile exhibition capacity with the essentiality of displays- new materials and new technologies, but in the context of a classic internal space; not in the stylistic sense, but rather beyond fashion, as Oscar Wilde said.
For this reason, we have conceived the boutique as if we had had to rebuild an historical building, Corneliani house in London.