The new Parisian store opened in the heart of the fashion triangle of the French capital, which goes across Les Champs-Elysées, Avenue Montaigne and Rue Georges V.
The challenge of this project was to reconcile two needs: the expression of Corneliani’s brand identity on one hand, the respect for the location on the other.
The facade – being “the face of the building” – offered the opportunity to connect this two aspects to be designed as a real filter between the two strong identity of the city and the store.
It took six months of work to deliver this project finished, but it would not have been possible without following our end-to-end process, at the core of our way of working.
From the initial survey – essential to understand the location and being inspired, take the measurements and identify structural problems – through developing the project and prototyping new solutions (the special rings and layers), till the final installation, we had been always in control of the entire project, respecting time and budget.